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Hanil's Notice

CI

Symbol/Work Mark Usage Regulations/Color System

Symbol

Wordmark is a core element constituting a company’s identity and forming the entire company image. Wordmark of Hanil Synthetic Fiber Co.Ltd. is a representative identity form that tells formative characteristics and symbols. Therefore, it is necessary to prevent any image damage such as distortion, transformation, misuse and abuse by complying with the application rules and principles.

Line application wordmarkLine application wordmark

Line application wordmark
Work Mark Usage Regulations

워드마크 공간규정Work Mark Usage Regulations

워드마크 그리드 시스템Word mark grid system

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Even though the use of word mark is based on the output method by computer data,
in case when the digital script of applied medium cannot be used, it should be drawn by Grid System, to prevent the deformation.

워드마크 최소규정Minimum regulations of word mark

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워드마크 색상규정Regulations of word mark color

워드마크색상활용Utilization of word mark color

The color regulations define the expression methods in accordance with the brightness of background color and the expression methods of spot color use in case when utilizing word mark.

· Spot color + four primary colors gradation expression
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Process Color : C100 Process Color : C100+M80+Y40
Process Color : K10 Process Color : C20+K50
Pantone 281C / Process Color : C100+M80+Y20
· Black-and-white gradation expression
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Black 10% Black 90%
Black 0% Black 50%
Black 70%
· Single tone expression of word mark(black-and-white)
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Black 70%
Black 40%
· Utilization of metallic color A
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Gold / Pantone 872 C 100%
Gold / Pantone 872 C 50%

Single tone expression(In case when it is impossible to be shaded, the gilt, silver leaf, and embossing expressions are used.)

· Gilt, embossing expression
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Gold / Pantone 872 C
· Silver leaf, embossing expression
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Silver / Pantone 877 C
· Gilt, embossing expression
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Black / K100
· Gray single tone expression
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Gray / Pantone Coolgray 9C

Silver / Gold 규정Silver / Gold regulations

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Word mark gilt expression with gold background
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Word mark silver leaf expression with silver background
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Expression of Gold1 with black background
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Expression of Silver1 with black background
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Word mark gilt expression with white background
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Word mark silver leaf expression with white background
Color System

컬러시스템Color System

As an element that is first cognized out of graphic elements, color is a part of identity.
Therefore, in case of using Eugene Gold as a basic color, it should be based on the accurate manual color script.

MAIN COLORMAIN COLOR

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EUGENE BLUE
Pantone 281C
Process Color : C100+M80+Y20
EUGENE MEDIUM BLUE
Pantone 2935C
Process Color : C100+M40
EUGENE MEDIUM GRAY
Pantone Cool Gray 8C
Process Color : K50

MAIN COLORSUB COLOR

EUGENE LIGHT BLUE
Pantone 277C
Process Color : C30+M10
EUGENE LIGHT GRAY
Pantone Cool Gray 4C
Process Color : K30
EUGENE DARK GRAY
Pantone Cool Gray 10C
Process Color : K70
EUGENE LIGHT YELLOW
Pantone 122C
Process Color : M18+Y83
EUGENE LIGHT GREEN
Pantone 390C
Process Color : C18+Y100+K6
EUGENE DARK RED
Pantone 122C
Process Color : M30+Y9+K6

METALIC COLORMETALIC COLOR

EUGENE SILVER
Pantone 877C
EUGENE GOLD
Pantone 872C